The NFL Will Be Your Favorite Lifestyle Brand

The NFL is doing what any wise fashion brand does these days: It’s fashioning itself as a lifestyle brand under the banner NFL Fan Style, complete with its own #content, an attractive Instagram, product-pushing blogger partnerships, and paid influencers. The NFL, in case you hadn’t heard, is a massive corporation, with $14 billion in overall revenue in 2017. It’s a sports league with massive ticket sales; it’s also an entertainment company, with distribution deals with NBC, CBS, FOX, ESPN, and DirecTV and the most-watched TV program of the year (NFL games accounted for 37 of top 50 TV broadcasts in 2017). The total revenue will change in NFL Games 2018. It may exit $20 billion this year.

We like to think of ourselves as enhancing fans’ connection to their team through product,

says Agaja Reddy, director of consumer products for the NFL. She estimates around 95 percent of fans can’t go to physical games, so merch is a way to bridge that gap.

Just flipping our lids for some red hot #Ravens gear

A post shared by NFL Fan Style (@nflfanstyle) on

It’s also a way to make money. NFL Fan Style was created by the consumer products team about four years ago as a new way to market the NFL’s endless array of merch. The content lives mainly on Instagram and Facebook; the posts on these platforms, mainly photos and some video, are a mix of fan pics and product shots, with some event promotions and food videos mixed in. Many of the photos are regrams from fans’ accounts.

To extend its reach as a legit brand, NFL Fan Style also takes a page from successful fashion brands and has assembled a group of lifestyle bloggers, dubbed the Lifestyle Council. Every month in the season, the dozen or so bloggers are given free NFL-branded product as well as talking points that they incorporate into their own blogs and social posts, subject to approval by the NFL.

The Lifestyle Council bloggers aren’t big-name fashion folks (no Man Repeller or The Blonde Salad here), but rather The Blonde Side, Mimosas & Manhattan, Frosted Events, The Whole Smiths, Chic Talk, and other bloggers you may not have heard of. But they love football and have engaged fans. “We have seen that micro-influencers, because they have such a loyal following, a lot of times do have stronger engagements than some of the larger ones,” says Reddy.

Which is also why the bloggers aren’t paid. Instead, they’re gifted free product for their posts, as well as tickets to NFL games. “We also do friendly competitions amongst them, to see how many of them are driving sales to NFL Shop,” says Reddy. Winners may get tickets to Pro Bowl, for example, or a gameday party package with food and drinks paid for by the NFL. In exchange, the bloggers showcase product in their lives, talk about how much they love it, and contribute photos that populate the NFL Fan Style’s lifestyle feed.

When you and your squad are in the zone. (via Brittany V.)

A post shared by NFL Fan Style (@nflfanstyle) on

For an apparel brand, which the NFL basically is, it’s a savvy approach.

“It’s a brand’s responsibility for socializing what the brand means in the life of the people they target,” says Tom Ajello, global chief creative officer at strategic consulting firm Vivaldi. “The NFL needs you to see how the brand fits your whole life. They need you to see, say, the man cave in your future home that has way too many Giants things in it.”

Or for the 46 percent of NFL fans who are female, how you incorporate a Giants beanie into your outfit or Giants platters into your tailgate party. And influencers, from bloggers to celebrities, play a big part in that.

“Customers are looking to influencers when considering buying a product,” says Ali Grant, founder of boutique PR agency Be Social. “A brand can’t solely sell itself anymore — there is a growing need for the messaging to come from someone we value and follow, especially as it relates to product discovery.”

Which is why, on top of small-time bloggers, the NFL also markets its brand through paid influencers. If you follow JoJo Fletcher from The Bachelorette, you might have noticed an Instagram post in which she posed wearing a Texans tee with glam thigh-high boots, tagged @nflfanstyle and #ad, or her tweet shouting out her favorite NFL logo beanie with an #ad tag.

Fletcher is among the celebrities who promote NFL Fan Style on their feeds and at events. Like major fashion brands, NFL does in-person “activations” to showcase product, such as a shopping event with Levi’s (a NFL licensee) in Los Angeles last October, where guests could customize NFL Levi’s jean jackets and Joe Manganiello made an appearance.

But the most consistent connection with fans is through the social accounts, where the feed is populated with the sort of lifestyle content you’d see on regular publications. Most notable are the quick food videos, which follow BuzzFeed’s Tasty formula to a tee (shot overhead, with ingredient-by-ingredient instruction, sped up to about 10 seconds).

“We also have a food element too, because we’ve got #homegating — which is bringing the spirit of the game home — to highlight our breadth of drinkware and servingware and entertainment accessories,” says Reddy.

Top 10 Best Streaming Services 2018

Top 10 Best Streaming Services 2018

Here i will discuss about Top 10 Best Streaming Services 2018. Which is the best ? Check our articles and decide what is suitable for you.

There are more quality shows on TV than ever before, but choosing the right viewing option can be overwhelming and stressful. Thankfully, i am here to help you find the right service for you! Gushing administrations began as an extra to DVD and computerized download offerings with a stream of second-run motion pictures and TV appears. They were supplements to the projects you viewed on their first (and second) keeps running on digital TV. In any case, speedier web associations, a wealth of devoted spilling video gadgets, and a blast of portable video has permitted administrations like Netflix and Amazon to build up their gushing libraries, put millions in unique substance, and give customary pay TV suppliers a keep running for their cash. These administrations have grown up from their days as digital TV extras; they’re presently undeniable link substitutes for string cutters.

Separation is the name of the amusement with regards to spilling achievement. Netflix is the pioneer in unique programming, from the orgy hit Stranger Things to the honor winning The Crown. Be that as it may, rivals are making up for lost time; Amazon has Man in the High Castle and Mozart in the Jungle, while Hulu simply won an Emmy for The Handmaid’s Tale. Netflix and Hulu have additionally spared beforehand dead communicate appears. Nowadays, administrations contend more on their unique offerings than their exchanged communicate substance and post-theater-run films. Look at our correlation of Hulu and Netflix on the off chance that you are experiencing difficulty choosing the two administrations.

Amazon went above and beyond in going up against Netflix by offering Prime Video as an independent administration for $8.99 a month. It’s a particularly watchful move for Amazon on the grounds that long-lasting Netflix clients had their $7.99 memberships knock up to $9.99 in 2016; top-level designs got a value climb this year, as well.

Littler and once in a while less expensive alternatives likewise exist. Crackle, for instance, is as yet a solid spot to discover a film or TV show to watch, especially since it revives its substance week by week. Mubi additionally has a devoted fan base of film buffs who are baffled by the determination on equal administrations. There are additionally specialty choices, similar to these anime-spilling locales. In spite of the fact that it isn’t what normally rings a bell, VimeoFree at Vimeo likewise offers a little determination of non mainstream movies and video ventures by means of its On Demand segment. You need to pay for those titles obviously, yet Vimeo’s allowed to-get to library of top notch imaginative substance can likewise keep you engaged.

Yet, in the event that you need to cut the rope, these are the most mainstream administrations. Which one is best for you? Here’s our summary of what you can anticipate from each.

fuboTV

fuboTV has more live sports than any other streaming provider like French Open 2018. You can watch sporting events without cable Plus live TV, news, movies and more on 65+ channels, with included DVR so you never miss a thing.

Main Benefits

  • Enjoy national and regional broadcasts on your TV, tablet, phone, and computer or many other device.
  • Get instant access to 10,000 on-demand movies and shows at no extra charge
  • Share one account between multiple devices for simultaneous streaming

DirecTV Now

DirecTV Now offers subscribers access to on-demand programming and live streaming, with the ability to add premium streaming options for an additional monthly fee.

Main Benefits

  • Access to 120+ live TV channels and 25,000 on-demand titles
  • DirecTV Now app allows viewers to stream programming on their TVs, phones, tablets, or computer
  • Pick and choose which premium channels you want starting at an additional $5 per month

Netflix

Netflix offers multiple streaming and DVD plans that are affordable priced and give subscribers HD, ad-free access to the streaming services’ library and original programming slate, which includes TV shows, movies, documentaries and comedy specials.

Main Benefits

  • Netflix is an ad-free streaming service no matter your subscription level
  • Access to Netflix’s entire library featuring complete seasons of a number of hit TV shows as well as originals like Stranger Things
  • The ability to download individual episodes to phones and tablets

Prime Video

You can buy, rent and instantly watch movies and TV shows via Amazon Prime Video. A Prime Video subscription grants instant access to Amazon originals and thousands of popular titles from the U.S. and around the world with the option of adding third-party subscriptions for Starz, Showtime and other channels for additional fees.

Main Benefits

  • Ad-free access to hit movies and complete seasons of popular TV shows
  • Instant access to acclaimed Amazon originals like Transparent, Catastrophe, and Mozart in the Jungle
  • The ability to download select episodes to mobile devices or rent or purchase episodes that aren’t available as part of Prime

HBO Now

HBO Now offers subscribers affordable access to the premium channel’s extensive content library without paying for an additional cable package.

Main Benefits

  • Access to HBO’s extensive library, which includes award-winning series, specials, documentaries and more
  • Subscribers have the ability to watch big premieres, including Game of Thrones, as they air live on TV
  • One account allows you to stream on multiple devices

CBS All Access

In addition to offering live-viewing of your local CBS station, CBS All Access subscribers enjoy access to full seasons of past CBS series and recent episodes of current series, as well as exclusive original programming.

Main Benefits

  • Access to all episodes of current CBS shows, prior seasons of current shows, and CBS’ ad-free classic show library on several streaming devices
  • Exclusive access to Star Trek: Discovery and The Good Fight
  • Affordable commercial and no-commercial plans to fit your budget

Sling TV

Sling TV is an affordable and customization live-viewing service that offers viewers two basic packages, with the opportunity to pick and choose extra channels depending on your interests.

Main Benefits

  • Personalized channel lineup you can change at any time
  • The Sling TV app allows you to watch on your TV, phone, tablet or computer
  • Offers a cloud DVR for just $5 extra per month

PlayStation Vue

Despite its name, PlayStation Vue does not require a PlayStation console. It’s a live-streaming service available on a variety of TV-connected and mobile devices that offers four different package levels.

Main Benefits

  • A single account can stream on up to five devices at any given time
  • Offers DVR and On Demand programming
  • Personalized DVR, favorite channels and recommendations for up to 10 profiles

Hulu Live TV

Hulu offers a deep catalogue of original programming and older beloved favorites while also offering viewers the opportunity to catch up on currently airing network series. Hulu also recently added a live-viewing plan, available with and without commercials, that includes access to hit movies and a DVR.

Main Benefits

  • Affordable commercial and no-commercial plans to fit your budget
  • New live tv plan includes 50 hours of cloud DVR storage and the ability to stream on 2 screens at the same time
  • Extensive library featuring complete collections of your favorite shows as well as original programming like the Emmy winning The Handmaid’s Tale

YouTube TV

YouTube TV also provides live TV streaming, but check to make sure it’s available in your city.

Main Benefits

  • With YouTube TV, you get unlimited cloud DVR storage.
  • YouTube will keep your recordings for nine months, and you can stream your content from anywhere in the US, if you’re connected to the internet (and you sign in from a home network once every three months to verify your location).
  • One YouTube TV membership supports up to six accounts, so you can share with family or roommates, though you can only stream from three accounts at once.

Nelson Mandela a fighter against apartheid

Nelson Mandela guided South Africa from the shackles of apartheid to a multi-racial democracy, as an icon of peace and reconciliation who came to embody the struggle for justice around the world. Imprisoned for nearly three decades for his fight against white minority rule, Mandela never lost his resolve to fight for his people’s emancipation. He fights like 2018 Indianapolis 500 player race for victory.

Nelson Mandela fought for apartheid

He was determined to bring down apartheid while avoiding a civil war. His prestige and charisma helped him win the support for the world.

“I hate race discrimination most intensely and in all its manifestations. I have fought it all during my life; I will fight it now, and will do so until the end of my days, “

Mandela said in his acceptance speech on becoming South Africa’s first black president in 1994,..”The time for the healing of the wounds has come. The moment to bridge the chasms that divided us has come.” “We have, at last, achieved our political emancipation.”

In 1993, Mandela was awarded the Nobel Peace Prize, an honor he started with F.W. de Klerk, the white African leader who had freed him from prison three years earlier and negotiated the end of apartheid. Mandela went on to play a prominent role on the world stage as an advocate of human dignity in the face of challengers ranging from political repression to AIDS. In 2018 May 27 IndyCar honored Indy 500 driver don’t miss check out the cord cutter options for Indy 500 live stream.

He formally left public life in June 2004 before his 86th birthday, tailing his adoring countryman: “Don’t call me. I’ll call you.” But he remained one of the world’s most revered public figures, combining celebrity sparkle with an unwavering massage of freedom, respect and human rights. “He is an epicenter of our time, ours in South Africa, and yours, wherever you are,” Nadine Gordimer, the South African writer and Nobel Laureate for Literature, once remarked. The years Mandela spent behind bars made him the world’s most celebrated political prisoner and a leader of mythic stature for millions of black South Africans and other oppressed people far beyond his country borders.

Charged with capital offenses in the 1963 Rivonia Trial, his statement from the dock was his political testimony. “During my lifetime i have dedicated myself to his struggle of the African people. I have fought against white domination, and i have fought against black domination.” “I have cherished the ideal of a democratic and free society in which all person live together in harmony and with equal opportunities, ” he told the court. “It is an ideal I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.” Friends adored Mandela and fondly called him “Madiba“, the clan name by which he was known. People lauded his humanity, kindness and dignity.